How To Write Cover Letters That Work – 9 Tips
Tuesday 28 November 2006 @ 2:41 pm
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Following last month’s post on Resume Writing Tips, I thought I would continue on that theme with an article about “cover letters”. However, just before I get into my article on the 9 Cover Letter Tips, there is something that I need to clear up.

Frequently there is confusion about the exact meaning of the term “cover letter”. That’s because when most people use that term, they don’t realize that there are TWO main types of cover letters. There are “document transmittal cover letters”, and there are “resume cover letters”.

Some people have even gone so far as to name ALL letters “cover letters”. That’s plain wrong of course, but there are some actual books/ebooks that have been published referring to cover letters as if ALL types of letters are cover letters. Go figure? So, to find out the real scoop on cover letters, keep reading…

DOCUMENT COVER LETTERS
A document cover letter is a letter of transmittal that explains and conveys an attached document to a second party.

The types of documents that this type of cover letter is used for typically include: reports, plans, legal papers, applications, manuscripts, contracts, travel documents, booklets, manuals, brochures, product samples, photos, artwork, etc.

A document cover letter is normally a short one-page business letter that very briefly explains the attached or enclosed document(s) that is being sent. It only contains the essential information such as why the document(s) is being sent, what the recipient is expected to do with it, and any applicable deadlines.

RESUME COVER LETTERS
When most people use or hear the term “cover letter” they are thinking of resume cover letters.

Resume cover letters are used for one purpose only; to convey a resume or curriculum vitae to a prospective employer. (These are also sometimes referred to as “application letters” if the letter is used to forward a resume or c.v., particularly when responding to a “public” job advertisement).

A resume cover letter is normally a concise one-pager that introduces you, explains why you’re writing, summarizes your key skills, abilities and experience, and asks the recipient to get back to you. Its main purpose is to capture the attention of the recipient enough to get that person to look at the attached resume with interest.

Of the two types of cover letters, by far the most commonly requested at my Writing Help Central Web site is the cover letter for a resume or curriculum vitae.

9 RESUME COVER LETTER WRITING TIPS
When drafting a cover letter for a resume or c.v., there are a number of important rules of thumb to follow. The following list is an adapted summary of a similar list in my eBook “Instant Home Writing Kit”.

  1. Address It To A Specific Person
    Even when sending an unsolicited resume to a company you should take the time to find out the name of the appropriate person and write the letter to that person. At least it will reach their office. Resumes sent to “Dear Human Resources Manager” are almost always a waste of time. Name someone specifically and it will at least make it into an in-basket.

  2. Keep It Short and Focused
    Remember, your resume already says it all. Keep the letter short and focused and don’t repeat what is already in the attached resume or c.v.; especially verbatim. Never exceed one page in a cover letter.

  3. Carefully Proofread It
    This is critical. If your cover letter stops readers short in their tracks with an obvious typo or a blatant grammatical error, you’ve already shot yourself in the foot. In many cases they won’t need to read any further. After all, if you can’t get an important one-page letter right, what else will you get wrong? Any errors in the cover letter are self-sabotage.

  4. Be Enthusiastic
    Express your interest in the job and the new company with enthusiasm. Show that you really want the job, and that you would really like to work for that particular company. Giving a specific reason or two for your enthusiasm wouldn’t hurt.

  5. Focus On Needs Of the Employer
    Throughout your cover letter make it clear that you are interested in the needs of the employer. You are there to help them. You are part of the solution. Try to make this the subliminal message of your entire letter.

  6. Show That You’ve Done Your Homework
    Demonstrate a good knowledge of the company and industry for which you are applying. A one-liner, or a phrase or two in the appropriate place in your letter that shows you are interested, and understand the company’s problems, will give you instant credibility (i.e. do some simple Internet research).

  7. Use the Appropriate “Buzzwords”
    Every organization has its own ways of doing things and its own lingo. Look through key documents such as annual reports, corporate websites, etc. Try to spot key words, terms, and phrases that are often repeated. Every company has them. Use as many of these “hot buttons” as you can in your cover letter - where appropriate of course. For example, if the “Message From the CEO” in the annual report mentions the phrase “action plan for the future” three times, make sure you somehow work that term into your cover letter. Don’t overdo it though.

  8. Summarize Your Skills and Abilities
    If possible, without making the letter too long, and without repeating the wording in your resume, summarize your overall skills and abilities in bullet-point form. This can make them stand out in a way that they wouldn’t, buried in the resume or c.v.

  9. Promise To Follow Up
    In the final paragraph, clearly state that you will be following up by telephone in a few days to see if you can answer any questions. Make sure you do this. Industry experts say that over 80% of people never do this crucial follow-up and just wait for the phone to ring.

The challenge of course, is to try to address all of these points in a three or four paragraph letter. It can be done!

To see a typical “Resume Cover Letter” click below:
http://www.writinghelp-central.com/cover-letter.html

— By Shaun Fawcett     PermaLink

9 Responses to “How To Write Cover Letters That Work – 9 Tips”

  1. Fion Says:

    Really thank you for your help!

  2. Merid Negash Says:

    Dear Shaun Fawcett
    Many thanks for the e-course on letter writing. I found it very helpful. I used to write a letter randomly before I took your course. The most important thing that I got from you is that what are the points that I should include in my letter.
    many thanks once again
    Regards,
    Merid

  3. Jackson Ivan Isiko Says:

    This is a great page, thanks alot for all you do to help out the world.

  4. Milton Rhodes Says:

    Another great article Shaun

    Thank you for being there for all of us.

  5. Shane Dillard Says:

    I was just about to mail out a few Cover Letters & Resumes. Before I headed out to the P.O. I thought I’d check my email. Thank goodness I did. After reading your email to me regarding the ten things to keep in mind, I read over the items I was about to mail and caught several NO-NOs and corected them right there on the spot. Thanks for the tips, you helped me look a bit more professional than I otherwise wouldn’t have. Keep them coming, Shane.

  6. Yiting ZHU Says:

    Thank you so much for your consistently work for saving lost people in crazy writting world!

  7. adnan Says:

    Dear Shaun Fawcett
    Many thanks for the e-course on letter writing. I found it very helpful. I used to write a letter randomly before I took your course. The most important thing that I got from you is that what are the points that I should include in my letter.
    many thanks once again
    Regards,
    adnan taan
    DUBAI.UAE

  8. mahtab Says:

    Dear Shaun Fawcett,

    Thank you very much for your help. I have enjoyed to learn more points regarding letter writing.

  9. Godfrey Omole Says:

    Thanks so much. I have truly benefitted from the writing tips you sent to me via mail. My supervisor has been pleased with the great improvements evident in official letters I wrote in the past year.