Sample Sales Letter Templates

The following are two sample sales letters that were developed using the information, tips, and fill-in-the-blank templates contained in Yanik Silver's best selling e-product Instant Sales Letters. Using Yanik's templates, I was able to prepare the following sales letters in a matter of minutes. As Yanik states on his Web site, "In Only 2 Minutes You Can Quickly and Easily Create A Sales Letter Guaranteed To Sell Your Product Or Service, Without Writing!"

In addition to the numerous sales letter templates for many different types of businesses and business situations, Instant Sales Letters also includes valuable "how-to" information on writing powerful sales and marketing letters, as well as detailed instructions on "how-to" create sales copy that will make you serious money in a direct mail campaign, either online or offline.

Sample Sales Letter

(introduce new product)

Introducing The New PunchPro 3-Hole Punch...

Dear Karen:

I decided to write you personally and give you advance notice of a fabulous new office product we're about to carry in our store.

I'm only telling our most valued business customers about this exciting new product before it goes public because initial quantities are very limited. This way you get the first opportunity to take advantage of all the benefits that the new PunchPro 3-Hole Punch, before the general public even finds out about it.

Here's what makes the PunchPro so superior to existing 3-hole punches:

  • it can handle up to 50 sheets at a time

  • the punch dies are self-sharpening and jam-proof

  • it costs less than inferior punches - i.e. less than $30

  • it's guaranteed for a full 5 years

But that's not all. I've reserved a PunchPro for you, at a very special price, if you come down to our store for our Business Buyers Preview sale on Monday January 31st. That means you'll get the first chance to save on this exciting new product.

How much of a savings are we talking about? How does 30% off sound? That's right, 30% off next week's public introductory price. And the reason we're offering such a steep discount is to reward you for being one of our very best customers.

Now there's just one catch Karen. Since we're making this offer only to select business customers, and quantities are limited, you've got to be discreet about this special offer. So when you come into the store, please quietly hand this letter to one of our sales associates and let them know you would like your 30% saving on your new PunchPro.

I hope I'll see you down here on the 31st so you can take advantage of this fantastic opportunity.

See you there!

Best wishes,

Gord Peterson

P.S. One more thing Karen. Since you are a preferred customer, if you decide to try the new PunchPro you'll get your choice of one of our three new pen-pencil sets, absolutely free! That's a $7.99 value, with our compliments.

Sample Sales Letter

(winning a former customer back)

"You're The Winner Of A World Atlas - Absolutely Free!"

Dear Anthony:

Congratulations! You've just won a free Travelex World Atlas! No strings attached and no fine print. It's yours absolutely free because...


This is Susan Hart, owner of Travel Books and Maps Center, and I haven't seen you in a long time. And, according to my records, it's been quite a while since you've made a book purchase at our store.

I get concerned when I don't hear from a valued client like you.

I know you've probably been meaning to get around to dropping in, so that's why I have decided to give you a free World Atlas to help "motivate" you to come down and visit us soon.

Given your interest in the traveling lifestyle, I thought you would really enjoy this gift. With this free World Atlas you will be able to start planning your next trip. Or, you can use it to tell everybody all about your last adventure!

Anthony, this Travelex World Atlas is a $29.99 value, and I'm giving it to you absolutely free. No strings attached and nothing else to buy. You see, this really is a free gift!

So, why am I giving you this gift? Well, the answer is very simple, it's because I want to see you back in our store whenever you're looking for any kind of travel or lifestyle book, because that's what we're all about.

I must tell you now that I was only able to get my hands on a limited number of these books, so this offer is only good while quantities last. I suggest you get down here by the 15th of this month at the latest if you want to be sure to get your free world atlas.

Why not call us now and reserve your gift in advance and make sure we'll have it on hand for you when you come down to the store. So pick up the phone and dial 232-4565 right away and ask Janice or Ian to put you down for your free World Atlas.

(Sorry, but even if you reserve in advance, if you don't pick yours up by the 15th we'll be offering your copy to others on our list. So don't miss it!).

I hope to see you by the 15th!


Susan Hart

P.S. Don't miss this chance - to pick up your free World Atlas. This gift is a $29.99 value with no strings attached. But remember, you've got to pick yours up by the 15th of this month.

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